Because you're worth it

We are in constant search of beauty – trying to be as close to perfect as we can. The beauty industry is HUGE, and it is not getting any smaller. There is a pill for every problem, a cream for every complexion, a shoe for every insecurity, a diamond for every heartbreak. Whatever problem you have, there is something available for purchase that claims to help relieve your pain.

No issue with that, I say ‘Keep up the good work, science!’ Find us the 'all you can eat' and 'forever young' solutions and you will forever have a faithful customer in me! 

The issue I do see with this growing industry is that we can get lured into believing that ‘solutions’ can be bought and appearances can be tweaked so that confidence can be attained. Yet, the image that the beauty and fashion industries put ‘out there’ is unachievable and the goals pretty unreachable for the common man (or woman). 

The fact that beauty can be so casually defined is ridiculous, and the way it's presented to us almost comical. 

Seeing an add for L’Oreal recently got me pondering... Why should we buy their latest wrinkle reducer cream? Because we are worth it. I actually beg to differ… I think we are 'worth it' wrinkled or wrinkle free. I am so glad that the definitions of worth I’ve recently understood is not one that is at all linked to appearance.  Such a simple realization - however incredibly powerful and liberating.

This is how our dictionary defines 'worth' for us: 

  • Excellence of character or quality as commanding esteem: women of worth.
  • Usefulness or importance, as to the world, to a person, or for a purpose: Your worth to the world is inestimable.

Now that's more like it! Thank you, Mr. Dictionary, for giving us a better definition of worth than L’Oreal.  

So, if you’ve never heard it before…hear it from me… You’re WORTH it.